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Purple

#9900B8

Purple is a cool dark color with the hex code #9900B8. This vibrant hue can be represented as RGB 153, 0, 184 in digital design or CMYK 17%, 100%, 0%, 28% for print applications. Find matching Pantone color.

Purple color values

HEX
#9900B8
RGB
153, 0, 184
HSL
290°, 100%, 36%
CMYK
17, 100, 0, 28

About this color

Purple sits at 290° on the color wheel with 100% saturation and 36% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple is rendered as rgb(153, 0, 184), where the blue channel is highest at 184, anchoring the color in the cool register. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Purple translates to a CMYK breakdown of 17C 100M 0Y 28K. With a moderate key (28%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Purple

CSS Variable

:root {
  --brand-primary: #9900B8;
  --brand-primary-rgb: 153, 0, 184;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#9900B8',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 17%
M: 100%
Y: 0%
K: 28%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(153, 0, 184)
rgba(153, 0, 184, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

6 brand s with colors near 290° on the color wheel

Frequently asked questions

What color is #9900B8?
#9900B8 is Purple, a cool dark color with RGB values of 153, 0, 184. It has a hue of 290°, 100% saturation, and 36% lightness in the HSL color space.
What is the RGB value of #9900B8?
The RGB color code for #9900B8 is rgb(153, 0, 184). This means it contains 153 red, 0 green, and 184 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#9900B8) is a cool color with a hue between 120-300° on the color wheel.
How do I use #9900B8 in CSS?
You can use #9900B8 in CSS with: background-color: #9900B8; or color: #9900B8; or as an RGB value: rgb(153, 0, 184). For print design, use CMYK: 17%, 100%, 0%, 28%.