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Flirt

#990078

Flirt is a warm dark color with the hex code #990078. This vibrant hue can be represented as RGB 153, 0, 120 in digital design or CMYK 0%, 100%, 22%, 40% for print applications. Find matching Pantone color.

Flirt color values

HEX
#990078
RGB
153, 0, 120
HSL
313°, 100%, 30%
CMYK
0, 100, 22, 40

Shades & tints

Darker Lighter

About this color

Flirt sits at 313° on the color wheel with 100% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Flirt is rendered as rgb(153, 0, 120), where the red channel dominates at 153, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Flirt translates to a CMYK breakdown of 0C 100M 22Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Flirt

CSS Variable 

:root {
  --brand-primary: #990078;
  --brand-primary-rgb: 153, 0, 120;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#990078',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 22%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 0, 120)
rgba(153, 0, 120, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 313° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #990078?
#990078 is Flirt, a warm dark color with RGB values of 153, 0, 120. It has a hue of 313°, 100% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #990078?
The RGB color code for #990078 is rgb(153, 0, 120). This means it contains 153 red, 0 green, and 120 blue in the RGB color model.
Is Flirt a warm or cool color?
Flirt (#990078) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #990078 in CSS?
You can use #990078 in CSS with: background-color: #990078; or color: #990078; or as an RGB value: rgb(153, 0, 120). For print design, use CMYK: 0%, 100%, 22%, 40%.

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