Cardinal Pink

Q: How do I use #981B68 in CSS?

You can use #981B68 in CSS with: background-color: #981B68; or color: #981B68; or as an RGB value: rgb(152, 27, 104). For print design, use CMYK: 0%, 82%, 32%, 40%.

#981B68

Cardinal Pink is a warm dark color with the hex code #981B68. This vibrant hue can be represented as RGB 152, 27, 104 in digital design or CMYK 0%, 82%, 32%, 40% for print applications. Find matching Pantone color.

Cardinal Pink color values

HEX: #981B68
RGB: 152, 27, 104
HSL: 323°, 70%, 35%
CMYK: 0, 82, 32, 40

Shades & tints

Darker Lighter

About this color

Cardinal Pink sits at 323° on the color wheel with 70% saturation and 35% lightness, placing it in the magenta-red segment of the spectrum. At 70% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Cardinal Pink is rendered as rgb(152, 27, 104), where the red channel dominates at 152, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Cardinal Pink translates to a CMYK breakdown of 0C 82M 32Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Cardinal Pink

CSS Variable

:root {
  --brand-primary: #981B68;
  --brand-primary-rgb: 152, 27, 104;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#981B68',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 82%
Y: 32%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(152, 27, 104)
rgba(152, 27, 104, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

10 brand s with colors near 323° on the color wheel

Frequently asked questions

What color is #981B68?

#981B68 is Cardinal Pink, a warm dark color with RGB values of 152, 27, 104. It has a hue of 323°, 70% saturation, and 35% lightness in the HSL color space.

What is the RGB value of #981B68?

The RGB color code for #981B68 is rgb(152, 27, 104). This means it contains 152 red, 27 green, and 104 blue in the RGB color model.

Is Cardinal Pink a warm or cool color?

Cardinal Pink (#981B68) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #981B68 in CSS?

You can use #981B68 in CSS with: background-color: #981B68; or color: #981B68; or as an RGB value: rgb(152, 27, 104). For print design, use CMYK: 0%, 82%, 32%, 40%.