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Purple Heart

#9704C8

Purple Heart is a cool medium color with the hex code #9704C8. This vibrant hue can be represented as RGB 151, 4, 200 in digital design or CMYK 25%, 98%, 0%, 22% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#9704C8
RGB
151, 4, 200
HSL
285°, 96%, 40%
CMYK
25, 98, 0, 22

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 285° on the color wheel with 96% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 96%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(151, 4, 200), where the blue channel is highest at 200, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 25C 98M 0Y 22K. The low-to-moderate black value (22%) means the color's character in print comes primarily from its magenta ink content (98%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Purple Heart

CSS Variable 

:root {
  --brand-primary: #9704C8;
  --brand-primary-rgb: 151, 4, 200;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#9704C8',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 25%
M: 98%
Y: 0%
K: 22%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(151, 4, 200)
rgba(151, 4, 200, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 285° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer
Datadog logo
Datadog

Frequently asked questions

What color is #9704C8?
#9704C8 is Purple Heart, a cool medium color with RGB values of 151, 4, 200. It has a hue of 285°, 96% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #9704C8?
The RGB color code for #9704C8 is rgb(151, 4, 200). This means it contains 151 red, 4 green, and 200 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#9704C8) is a cool color with a hue between 120-300° on the color wheel.
How do I use #9704C8 in CSS?
You can use #9704C8 in CSS with: background-color: #9704C8; or color: #9704C8; or as an RGB value: rgb(151, 4, 200). For print design, use CMYK: 25%, 98%, 0%, 22%.

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