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Carmine

#97021B

Carmine is a warm dark color with the hex code #97021B. This vibrant hue can be represented as RGB 151, 2, 27 in digital design or CMYK 0%, 99%, 82%, 41% for print applications. Find matching Pantone color.

Carmine color values

HEX
#97021B
RGB
151, 2, 27
HSL
350°, 97%, 30%
CMYK
0, 99, 82, 41

About this color

Carmine sits at 350° on the color wheel with 97% saturation and 30% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 97%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Carmine is rendered as rgb(151, 2, 27), where the red channel dominates at 151, creating a strongly red-skewed appearance. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Carmine translates to a CMYK breakdown of 0C 99M 82Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Carmine

CSS Variable

:root {
  --brand-primary: #97021B;
  --brand-primary-rgb: 151, 2, 27;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#97021B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 99%
Y: 82%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(151, 2, 27)
rgba(151, 2, 27, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #97021B?
#97021B is Carmine, a warm dark color with RGB values of 151, 2, 27. It has a hue of 350°, 97% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #97021B?
The RGB color code for #97021B is rgb(151, 2, 27). This means it contains 151 red, 2 green, and 27 blue in the RGB color model.
Is Carmine a warm or cool color?
Carmine (#97021B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #97021B in CSS?
You can use #97021B in CSS with: background-color: #97021B; or color: #97021B; or as an RGB value: rgb(151, 2, 27). For print design, use CMYK: 0%, 99%, 82%, 41%.