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Medium Purple

#967AEB

Medium Purple is a cool light color with the hex code #967AEB. This vibrant hue can be represented as RGB 150, 122, 235 in digital design or CMYK 36%, 48%, 0%, 8% for print applications. Find matching Pantone color.

Medium Purple color values

HEX
#967AEB
RGB
150, 122, 235
HSL
255°, 74%, 70%
CMYK
36, 48, 0, 8

About this color

Medium Purple sits at 255° on the color wheel with 74% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. At 74% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Medium Purple is rendered as rgb(150, 122, 235), where the blue channel is highest at 235, producing a strongly blue character. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Medium Purple translates to a CMYK breakdown of 36C 48M 0Y 8K. The low-to-moderate black value (8%) means the color's character in print comes primarily from its magenta ink content (48%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Medium Purple

CSS Variable

:root {
  --brand-primary: #967AEB;
  --brand-primary-rgb: 150, 122, 235;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#967AEB',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 36%
M: 48%
Y: 0%
K: 8%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(150, 122, 235)
rgba(150, 122, 235, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #967AEB?
#967AEB is Medium Purple, a cool light color with RGB values of 150, 122, 235. It has a hue of 255°, 74% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #967AEB?
The RGB color code for #967AEB is rgb(150, 122, 235). This means it contains 150 red, 122 green, and 235 blue in the RGB color model.
Is Medium Purple a warm or cool color?
Medium Purple (#967AEB) is a cool color with a hue between 120-300° on the color wheel.
How do I use #967AEB in CSS?
You can use #967AEB in CSS with: background-color: #967AEB; or color: #967AEB; or as an RGB value: rgb(150, 122, 235). For print design, use CMYK: 36%, 48%, 0%, 8%.