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Opium

#90716F

Opium is a warm medium color with the hex code #90716F. This muted hue can be represented as RGB 144, 113, 111 in digital design or CMYK 0%, 22%, 23%, 44% for print applications. Find matching Pantone color.

Opium color values

HEX
#90716F
RGB
144, 113, 111
HSL
4°, 13%, 50%
CMYK
0, 22, 23, 44

Shades & tints

Darker Lighter

About this color

Opium sits at 4° on the color wheel with 13% saturation and 50% lightness, placing it in the red segment of the spectrum. Its restrained 13% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Opium is rendered as rgb(144, 113, 111), where the red channel dominates at 144, giving the color a clear red cast. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Opium translates to a CMYK breakdown of 0C 22M 23Y 44K. With a moderate key (44%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Opium

CSS Variable 

:root {
  --brand-primary: #90716F;
  --brand-primary-rgb: 144, 113, 111;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#90716F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 22%
Y: 23%
K: 44%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(144, 113, 111)
rgba(144, 113, 111, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #90716F?
#90716F is Opium, a warm medium color with RGB values of 144, 113, 111. It has a hue of 4°, 13% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #90716F?
The RGB color code for #90716F is rgb(144, 113, 111). This means it contains 144 red, 113 green, and 111 blue in the RGB color model.
Is Opium a warm or cool color?
Opium (#90716F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #90716F in CSS?
You can use #90716F in CSS with: background-color: #90716F; or color: #90716F; or as an RGB value: rgb(144, 113, 111). For print design, use CMYK: 0%, 22%, 23%, 44%.

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