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Rum

#716F90

Rum is a cool medium color with the hex code #716F90. This muted hue can be represented as RGB 113, 111, 144 in digital design or CMYK 22%, 23%, 0%, 44% for print applications. Find matching Pantone color.

Rum color values

HEX
#716F90
RGB
113, 111, 144
HSL
244°, 13%, 50%
CMYK
22, 23, 0, 44

Shades & tints

Darker Lighter

About this color

Rum sits at 244° on the color wheel with 13% saturation and 50% lightness, placing it in the blue segment of the spectrum. Its restrained 13% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(113, 111, 144), where the blue channel is highest at 144, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 22C 23M 0Y 44K. With a moderate key (44%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Rum

CSS Variable 

:root {
  --brand-primary: #716F90;
  --brand-primary-rgb: 113, 111, 144;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#716F90',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 22%
M: 23%
Y: 0%
K: 44%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(113, 111, 144)
rgba(113, 111, 144, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #716F90?
#716F90 is Rum, a cool medium color with RGB values of 113, 111, 144. It has a hue of 244°, 13% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #716F90?
The RGB color code for #716F90 is rgb(113, 111, 144). This means it contains 113 red, 111 green, and 144 blue in the RGB color model.
Is Rum a warm or cool color?
Rum (#716F90) is a cool color with a hue between 120-300° on the color wheel.
How do I use #716F90 in CSS?
You can use #716F90 in CSS with: background-color: #716F90; or color: #716F90; or as an RGB value: rgb(113, 111, 144). For print design, use CMYK: 22%, 23%, 0%, 44%.

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