Purple

Q: How do I use #9012BA in CSS?

You can use #9012BA in CSS with: background-color: #9012BA; or color: #9012BA; or as an RGB value: rgb(144, 18, 186). For print design, use CMYK: 23%, 90%, 0%, 27%.

#9012BA

Purple is a cool medium color with the hex code #9012BA. This vibrant hue can be represented as RGB 144, 18, 186 in digital design or CMYK 23%, 90%, 0%, 27% for print applications. Find matching Pantone color.

Purple color values

HEX: #9012BA
RGB: 144, 18, 186
HSL: 285°, 82%, 40%
CMYK: 23, 90, 0, 27

Shades & tints

Darker Lighter

About this color

Purple sits at 285° on the color wheel with 82% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 82%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple is rendered as rgb(144, 18, 186), where the blue channel is highest at 186, anchoring the color in the cool register. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple translates to a CMYK breakdown of 23C 90M 0Y 27K. With a moderate key (27%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple

CSS Variable

:root {
  --brand-primary: #9012BA;
  --brand-primary-rgb: 144, 18, 186;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#9012BA',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 23%
M: 90%
Y: 0%
K: 27%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(144, 18, 186)
rgba(144, 18, 186, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 285° on the color wheel

Frequently asked questions

What color is #9012BA?

#9012BA is Purple, a cool medium color with RGB values of 144, 18, 186. It has a hue of 285°, 82% saturation, and 40% lightness in the HSL color space.

What is the RGB value of #9012BA?

The RGB color code for #9012BA is rgb(144, 18, 186). This means it contains 144 red, 18 green, and 186 blue in the RGB color model.

Is Purple a warm or cool color?

Purple (#9012BA) is a cool color with a hue between 120-300° on the color wheel.

How do I use #9012BA in CSS?

You can use #9012BA in CSS with: background-color: #9012BA; or color: #9012BA; or as an RGB value: rgb(144, 18, 186). For print design, use CMYK: 23%, 90%, 0%, 27%.