Purple Heart

Q: How do I use #8A05BE in CSS?

You can use #8A05BE in CSS with: background-color: #8A05BE; or color: #8A05BE; or as an RGB value: rgb(138, 5, 190). For print design, use CMYK: 27%, 97%, 0%, 25%.

#8A05BE aka “Nubank Purple” by Nubank

Purple Heart is a cool dark color with the hex code #8A05BE. Also known as "Nubank Purple" by Nubank . This vibrant hue can be represented as RGB 138, 5, 190 in digital design or CMYK 27%, 97%, 0%, 25% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Purple Heart color values

HEX: #8A05BE
RGB: 138, 5, 190
HSL: 283°, 95%, 38%
CMYK: 27, 97, 0, 25

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 283° on the color wheel with 95% saturation and 38% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 95%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(138, 5, 190), where the blue channel is highest at 190, anchoring the color in the cool register. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Purple Heart translates to a CMYK breakdown of 27C 97M 0Y 25K. The low-to-moderate black value (25%) means the color's character in print comes primarily from its magenta ink content (97%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Nubank Purple.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #8A05BE;
  --brand-primary-rgb: 138, 5, 190;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#8A05BE',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 27%
M: 97%
Y: 0%
K: 25%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(138, 5, 190)
rgba(138, 5, 190, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Purple Heart

1 brand uses this color in their identity

Nubank

Finance • In-house Nubank

Brands using similar hue

7 brand s with colors near 283° on the color wheel

Frequently asked questions

What color is #8A05BE?

#8A05BE is Purple Heart, a cool dark color with RGB values of 138, 5, 190. It has a hue of 283°, 95% saturation, and 38% lightness in the HSL color space.

What is the RGB value of #8A05BE?

The RGB color code for #8A05BE is rgb(138, 5, 190). This means it contains 138 red, 5 green, and 190 blue in the RGB color model.

Is Purple Heart a warm or cool color?

Purple Heart (#8A05BE) is a cool color with a hue between 120-300° on the color wheel.

How do I use #8A05BE in CSS?

You can use #8A05BE in CSS with: background-color: #8A05BE; or color: #8A05BE; or as an RGB value: rgb(138, 5, 190). For print design, use CMYK: 27%, 97%, 0%, 25%.