Seance

Q: How do I use #833AB4 in CSS?

You can use #833AB4 in CSS with: background-color: #833AB4; or color: #833AB4; or as an RGB value: rgb(131, 58, 180). For print design, use CMYK: 27%, 68%, 0%, 29%.

#833AB4 aka “Instagram Purple” by Instagram

Seance is a cool medium color with the hex code #833AB4. Also known as "Instagram Purple" by Instagram . This moderately saturated hue can be represented as RGB 131, 58, 180 in digital design or CMYK 27%, 68%, 0%, 29% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Seance color values

HEX: #833AB4
RGB: 131, 58, 180
HSL: 276°, 51%, 47%
CMYK: 27, 68, 0, 29

Shades & tints

Darker Lighter

About this color

Seance sits at 276° on the color wheel with 51% saturation and 47% lightness, placing it in the blue-violet segment of the spectrum. The moderate 51% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Seance is rendered as rgb(131, 58, 180), where the blue channel is highest at 180, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Seance translates to a CMYK breakdown of 27C 68M 0Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. In brand applications, this exact value is specified as Instagram Purple.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Seance

CSS Variable

:root {
  --brand-primary: #833AB4;
  --brand-primary-rgb: 131, 58, 180;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#833AB4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 27%
M: 68%
Y: 0%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(131, 58, 180)
rgba(131, 58, 180, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Seance

1 brand uses this color in their identity

Instagram

Social Media • Ian Spalter

Brands using similar hue

8 brand s with colors near 276° on the color wheel

Frequently asked questions

What color is #833AB4?

#833AB4 is Seance, a cool medium color with RGB values of 131, 58, 180. It has a hue of 276°, 51% saturation, and 47% lightness in the HSL color space.

What is the RGB value of #833AB4?

The RGB color code for #833AB4 is rgb(131, 58, 180). This means it contains 131 red, 58 green, and 180 blue in the RGB color model.

Is Seance a warm or cool color?

Seance (#833AB4) is a cool color with a hue between 120-300° on the color wheel.

How do I use #833AB4 in CSS?

You can use #833AB4 in CSS with: background-color: #833AB4; or color: #833AB4; or as an RGB value: rgb(131, 58, 180). For print design, use CMYK: 27%, 68%, 0%, 29%.