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Rum

#7F6C93

Rum is a cool medium color with the hex code #7F6C93. This muted hue can be represented as RGB 127, 108, 147 in digital design or CMYK 14%, 27%, 0%, 42% for print applications. Find matching Pantone color.

Rum color values

HEX
#7F6C93
RGB
127, 108, 147
HSL
269°, 15%, 50%
CMYK
14, 27, 0, 42

About this color

Rum sits at 269° on the color wheel with 15% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 15% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(127, 108, 147), where the blue channel is highest at 147, though it sits close to the other channels. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 14C 27M 0Y 42K. With a moderate key (42%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Rum

CSS Variable

:root {
  --brand-primary: #7F6C93;
  --brand-primary-rgb: 127, 108, 147;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7F6C93',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 14%
M: 27%
Y: 0%
K: 42%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(127, 108, 147)
rgba(127, 108, 147, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 269° on the color wheel

Frequently asked questions

What color is #7F6C93?
#7F6C93 is Rum, a cool medium color with RGB values of 127, 108, 147. It has a hue of 269°, 15% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #7F6C93?
The RGB color code for #7F6C93 is rgb(127, 108, 147). This means it contains 127 red, 108 green, and 147 blue in the RGB color model.
Is Rum a warm or cool color?
Rum (#7F6C93) is a cool color with a hue between 120-300° on the color wheel.
How do I use #7F6C93 in CSS?
You can use #7F6C93 in CSS with: background-color: #7F6C93; or color: #7F6C93; or as an RGB value: rgb(127, 108, 147). For print design, use CMYK: 14%, 27%, 0%, 42%.