Rum is a
cool medium color with the hex code #7F6C93.
This muted hue can be represented as RGB
127, 108, 147 in digital design or CMYK 14%, 27%, 0%, 42% for print applications.
Find matching Pantone color.
Rum
#7F6C93
Rum color values
- HEX
- #7F6C93
- RGB
- 127, 108, 147
- HSL
- 269°, 15%, 50%
- CMYK
- 14, 27, 0, 42
Shades & tints
About this color
Rum sits at 269° on the color wheel with 15% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 15% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Rum is rendered as rgb(127, 108, 147), where the blue channel is highest at 147, though it sits close to the other channels. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.
For print, Rum translates to a CMYK breakdown of 14C 27M 0Y 42K. With a moderate key (42%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Rum
CSS Variable
:root {
--brand-primary: #7F6C93;
--brand-primary-rgb: 127, 108, 147;
} Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#7F6C93',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 14%
M: 27%
Y: 0%
K: 42% Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(127, 108, 147)
rgba(127, 108, 147, 0.8) Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #7F6C93?
What is the RGB value of #7F6C93?
Is Rum a warm or cool color?
How do I use #7F6C93 in CSS?
background-color: #7F6C93; or color: #7F6C93; or as an RGB value: rgb(127, 108, 147). For print design, use CMYK: 14%, 27%, 0%, 42%.