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Purple

#7F319B

Purple is a cool medium color with the hex code #7F319B. This moderately saturated hue can be represented as RGB 127, 49, 155 in digital design or CMYK 18%, 68%, 0%, 39% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#7F319B
RGB
127, 49, 155
HSL
284°, 52%, 40%
CMYK
18, 68, 0, 39

About this color

Purple sits at 284° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 52% saturation and 40% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, cool colors like Purple work well for backgrounds, navigation, and establishing trust. Medium-toned colors offer versatility across both light and dark design themes.

When using Purple in print, the CMYK breakdown of 18%, 68%, 0%, 39% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Purple

CSS Variable

:root {
  --brand-primary: #7F319B;
  --brand-primary-rgb: 127, 49, 155;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7F319B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 18%
M: 68%
Y: 0%
K: 39%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(127, 49, 155)
rgba(127, 49, 155, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 284° on the color wheel

Frequently Asked Questions

What color is #7F319B?
#7F319B is Purple, a cool medium color with RGB values of 127, 49, 155. It has a hue of 284°, 52% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #7F319B?
The RGB color code for #7F319B is rgb(127, 49, 155). This means it contains 127 red, 49 green, and 155 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#7F319B) is a cool color with a hue between 120-300° on the color wheel.
How do I use #7F319B in CSS?
You can use #7F319B in CSS with: background-color: #7F319B; or color: #7F319B; or as an RGB value: rgb(127, 49, 155). For print design, use CMYK: 18%, 68%, 0%, 39%.