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Kimberly

#7D7DB5

Kimberly is a cool light color with the hex code #7D7DB5. This muted hue can be represented as RGB 125, 125, 181 in digital design or CMYK 31%, 31%, 0%, 29% for print applications. Find matching Pantone color.

Kimberly color values

HEX
#7D7DB5
RGB
125, 125, 181
HSL
240°, 27%, 60%
CMYK
31, 31, 0, 29

Shades & tints

Darker Lighter

About this color

Kimberly sits at 240° on the color wheel with 27% saturation and 60% lightness, placing it in the blue segment of the spectrum. Its restrained 27% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Kimberly is rendered as rgb(125, 125, 181), where the blue channel is highest at 181, anchoring the color in the cool register. Muted saturation at high lightness is a classic formula for soft background fills, placeholder states, and secondary surface colors in light-mode interfaces.

For print, Kimberly translates to a CMYK breakdown of 31C 31M 0Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Kimberly

CSS Variable 

:root {
  --brand-primary: #7D7DB5;
  --brand-primary-rgb: 125, 125, 181;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#7D7DB5',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 31%
M: 31%
Y: 0%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(125, 125, 181)
rgba(125, 125, 181, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 240° on the color wheel

Revolut logo
Revolut
Warner Bros. logo
Warner Bros.
Stripe logo
Stripe
Visa logo
Visa

Frequently asked questions

What color is #7D7DB5?
#7D7DB5 is Kimberly, a cool light color with RGB values of 125, 125, 181. It has a hue of 240°, 27% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #7D7DB5?
The RGB color code for #7D7DB5 is rgb(125, 125, 181). This means it contains 125 red, 125 green, and 181 blue in the RGB color model.
Is Kimberly a warm or cool color?
Kimberly (#7D7DB5) is a cool color with a hue between 120-300° on the color wheel.
How do I use #7D7DB5 in CSS?
You can use #7D7DB5 in CSS with: background-color: #7D7DB5; or color: #7D7DB5; or as an RGB value: rgb(125, 125, 181). For print design, use CMYK: 31%, 31%, 0%, 29%.

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