Skip to main content

Purple

#7B0396

Purple is a cool dark color with the hex code #7B0396. This vibrant hue can be represented as RGB 123, 3, 150 in digital design or CMYK 18%, 98%, 0%, 41% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#7B0396
RGB
123, 3, 150
HSL
289°, 96%, 30%
CMYK
18, 98, 0, 41

About this color

Purple sits at 289° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 96% saturation and 30% lightness, this vibrant dark hue conveys richness and intensity.

In digital design, cool colors like Purple work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Purple in print, the CMYK breakdown of 18%, 98%, 0%, 41% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Purple

CSS Variable

:root {
  --brand-primary: #7B0396;
  --brand-primary-rgb: 123, 3, 150;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#7B0396',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 18%
M: 98%
Y: 0%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(123, 3, 150)
rgba(123, 3, 150, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 289° on the color wheel

Frequently Asked Questions

What color is #7B0396?
#7B0396 is Purple, a cool dark color with RGB values of 123, 3, 150. It has a hue of 289°, 96% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #7B0396?
The RGB color code for #7B0396 is rgb(123, 3, 150). This means it contains 123 red, 3 green, and 150 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#7B0396) is a cool color with a hue between 120-300° on the color wheel.
How do I use #7B0396 in CSS?
You can use #7B0396 in CSS with: background-color: #7B0396; or color: #7B0396; or as an RGB value: rgb(123, 3, 150). For print design, use CMYK: 18%, 98%, 0%, 41%.