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Kimberly

#766996

Kimberly is a cool medium color with the hex code #766996. This muted hue can be represented as RGB 118, 105, 150 in digital design or CMYK 21%, 30%, 0%, 41% for print applications. Find matching Pantone color.

Kimberly color values

HEX
#766996
RGB
118, 105, 150
HSL
257°, 18%, 50%
CMYK
21, 30, 0, 41

Shades & tints

Darker Lighter

About this color

Kimberly sits at 257° on the color wheel with 18% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 18% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Kimberly is rendered as rgb(118, 105, 150), where the blue channel is highest at 150, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Kimberly translates to a CMYK breakdown of 21C 30M 0Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Kimberly

CSS Variable 

:root {
  --brand-primary: #766996;
  --brand-primary-rgb: 118, 105, 150;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#766996',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 21%
M: 30%
Y: 0%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(118, 105, 150)
rgba(118, 105, 150, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

13 brand s with colors near 257° on the color wheel

GitLab logo
GitLab
Canva logo
Canva
Patagonia logo
Patagonia
Twitch logo
Twitch

Frequently asked questions

What color is #766996?
#766996 is Kimberly, a cool medium color with RGB values of 118, 105, 150. It has a hue of 257°, 18% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #766996?
The RGB color code for #766996 is rgb(118, 105, 150). This means it contains 118 red, 105 green, and 150 blue in the RGB color model.
Is Kimberly a warm or cool color?
Kimberly (#766996) is a cool color with a hue between 120-300° on the color wheel.
How do I use #766996 in CSS?
You can use #766996 in CSS with: background-color: #766996; or color: #766996; or as an RGB value: rgb(118, 105, 150). For print design, use CMYK: 21%, 30%, 0%, 41%.

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