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Rum

#756C93

Rum is a cool medium color with the hex code #756C93. This muted hue can be represented as RGB 117, 108, 147 in digital design or CMYK 20%, 27%, 0%, 42% for print applications. Find matching Pantone color.

Rum color values

HEX
#756C93
RGB
117, 108, 147
HSL
254°, 15%, 50%
CMYK
20, 27, 0, 42

About this color

Rum sits at 254° on the color wheel with 15% saturation and 50% lightness, placing it in the blue segment of the spectrum. Its restrained 15% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(117, 108, 147), where the blue channel is highest at 147, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 20C 27M 0Y 42K. With a moderate key (42%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Rum

CSS Variable

:root {
  --brand-primary: #756C93;
  --brand-primary-rgb: 117, 108, 147;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#756C93',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 20%
M: 27%
Y: 0%
K: 42%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(117, 108, 147)
rgba(117, 108, 147, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #756C93?
#756C93 is Rum, a cool medium color with RGB values of 117, 108, 147. It has a hue of 254°, 15% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #756C93?
The RGB color code for #756C93 is rgb(117, 108, 147). This means it contains 117 red, 108 green, and 147 blue in the RGB color model.
Is Rum a warm or cool color?
Rum (#756C93) is a cool color with a hue between 120-300° on the color wheel.
How do I use #756C93 in CSS?
You can use #756C93 in CSS with: background-color: #756C93; or color: #756C93; or as an RGB value: rgb(117, 108, 147). For print design, use CMYK: 20%, 27%, 0%, 42%.