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Deluge

#72609F

Deluge is a cool medium color with the hex code #72609F. This muted hue can be represented as RGB 114, 96, 159 in digital design or CMYK 28%, 40%, 0%, 38% for print applications. Find matching Pantone color.

Deluge color values

HEX
#72609F
RGB
114, 96, 159
HSL
257°, 25%, 50%
CMYK
28, 40, 0, 38

Shades & tints

Darker Lighter

About this color

Deluge sits at 257° on the color wheel with 25% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 25% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Deluge is rendered as rgb(114, 96, 159), where the blue channel is highest at 159, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Deluge translates to a CMYK breakdown of 28C 40M 0Y 38K. With a moderate key (38%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Deluge

CSS Variable 

:root {
  --brand-primary: #72609F;
  --brand-primary-rgb: 114, 96, 159;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#72609F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 28%
M: 40%
Y: 0%
K: 38%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(114, 96, 159)
rgba(114, 96, 159, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

13 brand s with colors near 257° on the color wheel

GitLab logo
GitLab
Canva logo
Canva
Patagonia logo
Patagonia
Twitch logo
Twitch

Frequently asked questions

What color is #72609F?
#72609F is Deluge, a cool medium color with RGB values of 114, 96, 159. It has a hue of 257°, 25% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #72609F?
The RGB color code for #72609F is rgb(114, 96, 159). This means it contains 114 red, 96 green, and 159 blue in the RGB color model.
Is Deluge a warm or cool color?
Deluge (#72609F) is a cool color with a hue between 120-300° on the color wheel.
How do I use #72609F in CSS?
You can use #72609F in CSS with: background-color: #72609F; or color: #72609F; or as an RGB value: rgb(114, 96, 159). For print design, use CMYK: 28%, 40%, 0%, 38%.

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