Purple Heart

Q: How do I use #723CC3 in CSS?

You can use #723CC3 in CSS with: background-color: #723CC3; or color: #723CC3; or as an RGB value: rgb(114, 60, 195). For print design, use CMYK: 42%, 69%, 0%, 24%.

#723CC3

Purple Heart is a cool medium color with the hex code #723CC3. This moderately saturated hue can be represented as RGB 114, 60, 195 in digital design or CMYK 42%, 69%, 0%, 24% for print applications. Find matching Pantone color.

Purple Heart color values

HEX: #723CC3
RGB: 114, 60, 195
HSL: 264°, 53%, 50%
CMYK: 42, 69, 0, 24

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 264° on the color wheel with 53% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. The moderate 53% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(114, 60, 195), where the blue channel is highest at 195, producing a strongly blue character. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Purple Heart translates to a CMYK breakdown of 42C 69M 0Y 24K. The low-to-moderate black value (24%) means the color's character in print comes primarily from its magenta ink content (69%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple Heart

CSS Variable

:root {
  --brand-primary: #723CC3;
  --brand-primary-rgb: 114, 60, 195;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#723CC3',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 42%
M: 69%
Y: 0%
K: 24%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(114, 60, 195)
rgba(114, 60, 195, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

11 brand s with colors near 264° on the color wheel

Frequently asked questions

What color is #723CC3?

#723CC3 is Purple Heart, a cool medium color with RGB values of 114, 60, 195. It has a hue of 264°, 53% saturation, and 50% lightness in the HSL color space.

What is the RGB value of #723CC3?

The RGB color code for #723CC3 is rgb(114, 60, 195). This means it contains 114 red, 60 green, and 195 blue in the RGB color model.

Is Purple Heart a warm or cool color?

Purple Heart (#723CC3) is a cool color with a hue between 120-300° on the color wheel.

How do I use #723CC3 in CSS?

You can use #723CC3 in CSS with: background-color: #723CC3; or color: #723CC3; or as an RGB value: rgb(114, 60, 195). For print design, use CMYK: 42%, 69%, 0%, 24%.