Plum is a
warm dark color with the hex code #722768.
This moderately saturated hue can be represented as RGB
114, 39, 104 in digital design or CMYK 0%, 66%, 9%, 55% for print applications.
Find matching Pantone color.
Plum
#722768
Plum color values
- HEX
- #722768
- RGB
- 114, 39, 104
- HSL
- 308°, 49%, 30%
- CMYK
- 0, 66, 9, 55
Shades & tints
Darker Lighter
About this color
Plum sits at 308° on the color wheel with 49% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Plum is rendered as rgb(114, 39, 104), where the red channel dominates at 114, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.
For print, Plum translates to a CMYK breakdown of 0C 66M 9Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Plum
CSS Variable
:root {
--brand-primary: #722768;
--brand-primary-rgb: 114, 39, 104;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#722768',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 66%
Y: 9%
K: 55%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(114, 39, 104)
rgba(114, 39, 104, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #722768?
#722768 is Plum, a warm dark color with RGB values of 114, 39, 104. It has a hue of 308°, 49%
saturation, and 30% lightness in the HSL color
space.
What is the RGB value of #722768?
The RGB color code for #722768 is rgb(114, 39, 104). This means it contains 114 red,
39 green, and 104 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#722768) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #722768 in CSS?
You can use #722768 in CSS with:
background-color: #722768; or color: #722768; or as an RGB value: rgb(114, 39, 104). For print design, use CMYK: 0%, 66%, 9%, 55%.