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Plum

#98348B

Plum is a warm medium color with the hex code #98348B. This moderately saturated hue can be represented as RGB 152, 52, 139 in digital design or CMYK 0%, 66%, 9%, 40% for print applications. Find matching Pantone color.

Plum color values

HEX
#98348B
RGB
152, 52, 139
HSL
308°, 49%, 40%
CMYK
0, 66, 9, 40

Shades & tints

Darker Lighter

About this color

Plum sits at 308° on the color wheel with 49% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Plum is rendered as rgb(152, 52, 139), where the red channel dominates at 152, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 66M 9Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #98348B;
  --brand-primary-rgb: 152, 52, 139;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#98348B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 66%
Y: 9%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(152, 52, 139)
rgba(152, 52, 139, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 308° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Nubank logo
Nubank

Frequently asked questions

What color is #98348B?
#98348B is Plum, a warm medium color with RGB values of 152, 52, 139. It has a hue of 308°, 49% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #98348B?
The RGB color code for #98348B is rgb(152, 52, 139). This means it contains 152 red, 52 green, and 139 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#98348B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #98348B in CSS?
You can use #98348B in CSS with: background-color: #98348B; or color: #98348B; or as an RGB value: rgb(152, 52, 139). For print design, use CMYK: 0%, 66%, 9%, 40%.

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