Rum

Q: How do I use #716C93 in CSS?

You can use #716C93 in CSS with: background-color: #716C93; or color: #716C93; or as an RGB value: rgb(113, 108, 147). For print design, use CMYK: 23%, 27%, 0%, 42%.

#716C93

Rum is a cool medium color with the hex code #716C93. This muted hue can be represented as RGB 113, 108, 147 in digital design or CMYK 23%, 27%, 0%, 42% for print applications. Find matching Pantone color.

Rum color values

HEX: #716C93
RGB: 113, 108, 147
HSL: 248°, 15%, 50%
CMYK: 23, 27, 0, 42

Shades & tints

Darker Lighter

About this color

Rum sits at 248° on the color wheel with 15% saturation and 50% lightness, placing it in the blue segment of the spectrum. Its restrained 15% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(113, 108, 147), where the blue channel is highest at 147, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 23C 27M 0Y 42K. With a moderate key (42%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Rum

CSS Variable

:root {
  --brand-primary: #716C93;
  --brand-primary-rgb: 113, 108, 147;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#716C93',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 23%
M: 27%
Y: 0%
K: 42%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(113, 108, 147)
rgba(113, 108, 147, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

17 brand s with colors near 248° on the color wheel

Frequently asked questions

What color is #716C93?

#716C93 is Rum, a cool medium color with RGB values of 113, 108, 147. It has a hue of 248°, 15% saturation, and 50% lightness in the HSL color space.

What is the RGB value of #716C93?

The RGB color code for #716C93 is rgb(113, 108, 147). This means it contains 113 red, 108 green, and 147 blue in the RGB color model.

Is Rum a warm or cool color?

Rum (#716C93) is a cool color with a hue between 120-300° on the color wheel.

How do I use #716C93 in CSS?

You can use #716C93 in CSS with: background-color: #716C93; or color: #716C93; or as an RGB value: rgb(113, 108, 147). For print design, use CMYK: 23%, 27%, 0%, 42%.

Rum