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Deluge

#704F8C

Deluge is a cool medium color with the hex code #704F8C. This muted hue can be represented as RGB 112, 79, 140 in digital design or CMYK 20%, 44%, 0%, 45% for print applications. Find matching Pantone color.

Deluge color values

HEX
#704F8C
RGB
112, 79, 140
HSL
272°, 28%, 43%
CMYK
20, 44, 0, 45

About this color

Deluge sits at 272° on the color wheel with 28% saturation and 43% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 28% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Deluge is rendered as rgb(112, 79, 140), where the blue channel is highest at 140, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Deluge translates to a CMYK breakdown of 20C 44M 0Y 45K. With a moderate key (45%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Deluge

CSS Variable

:root {
  --brand-primary: #704F8C;
  --brand-primary-rgb: 112, 79, 140;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#704F8C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 20%
M: 44%
Y: 0%
K: 45%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(112, 79, 140)
rgba(112, 79, 140, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 272° on the color wheel

Frequently asked questions

What color is #704F8C?
#704F8C is Deluge, a cool medium color with RGB values of 112, 79, 140. It has a hue of 272°, 28% saturation, and 43% lightness in the HSL color space.
What is the RGB value of #704F8C?
The RGB color code for #704F8C is rgb(112, 79, 140). This means it contains 112 red, 79 green, and 140 blue in the RGB color model.
Is Deluge a warm or cool color?
Deluge (#704F8C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #704F8C in CSS?
You can use #704F8C in CSS with: background-color: #704F8C; or color: #704F8C; or as an RGB value: rgb(112, 79, 140). For print design, use CMYK: 20%, 44%, 0%, 45%.