Butterfly Bush is a
cool medium color with the hex code #6B4C9A.
Also known as
"Fitz Roy Purple"
by Patagonia
.
This moderately saturated hue can be represented as RGB
107, 76, 154 in digital design or CMYK 31%, 51%, 0%, 40% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Butterfly Bush
#6B4C9A aka “Fitz Roy Purple” by Patagonia
Butterfly Bush color values
- HEX
- #6B4C9A
- RGB
- 107, 76, 154
- HSL
- 264°, 34%, 45%
- CMYK
- 31, 51, 0, 40
Shades & tints
Darker Lighter
About this color
Butterfly Bush sits at 264° on the color wheel with 34% saturation and 45% lightness, placing it in the blue-violet segment of the spectrum. The moderate 34% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Butterfly Bush is rendered as rgb(107, 76, 154), where the blue channel is highest at 154, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.
For print, Butterfly Bush translates to a CMYK breakdown of 31C 51M 0Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. In brand applications, this exact value is specified as Fitz Roy Purple.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Butterfly Bush
CSS Variable
:root {
--brand-primary: #6B4C9A;
--brand-primary-rgb: 107, 76, 154;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#6B4C9A',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 31%
M: 51%
Y: 0%
K: 40%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(107, 76, 154)
rgba(107, 76, 154, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Butterfly Bush
1 brand uses this color in their identity
Frequently asked questions
What color is #6B4C9A?
#6B4C9A is Butterfly Bush, a cool medium color with RGB values of 107, 76, 154. It has a hue of 264°, 34%
saturation, and 45% lightness in the HSL color
space.
What is the RGB value of #6B4C9A?
The RGB color code for #6B4C9A is rgb(107, 76, 154). This means it contains 107 red,
76 green, and 154 blue in the RGB color model.
Is Butterfly Bush a warm or cool color?
Butterfly Bush (#6B4C9A) is a cool color with a hue between 120-300° on the color wheel.
How do I use #6B4C9A in CSS?
You can use #6B4C9A in CSS with:
background-color: #6B4C9A; or color: #6B4C9A; or as an RGB value: rgb(107, 76, 154). For print design, use CMYK: 31%, 51%, 0%, 40%.