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Electric Violet

#690FF0

Electric Violet is a cool medium color with the hex code #690FF0. This vibrant hue can be represented as RGB 105, 15, 240 in digital design or CMYK 56%, 94%, 0%, 6% for print applications. Find matching Pantone color.

Electric Violet color values

HEX
#690FF0
RGB
105, 15, 240
HSL
264°, 88%, 50%
CMYK
56, 94, 0, 6

Shades & tints

Darker Lighter

About this color

Electric Violet sits at 264° on the color wheel with 88% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 88%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Electric Violet is rendered as rgb(105, 15, 240), where the blue channel is highest at 240, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Electric Violet translates to a CMYK breakdown of 56C 94M 0Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its magenta ink content (94%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Electric Violet

CSS Variable 

:root {
  --brand-primary: #690FF0;
  --brand-primary-rgb: 105, 15, 240;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#690FF0',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 56%
M: 94%
Y: 0%
K: 6%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(105, 15, 240)
rgba(105, 15, 240, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

11 brand s with colors near 264° on the color wheel

Patagonia logo
Patagonia
Twitch logo
Twitch
Canva logo
Canva
Figma logo
Figma

Frequently asked questions

What color is #690FF0?
#690FF0 is Electric Violet, a cool medium color with RGB values of 105, 15, 240. It has a hue of 264°, 88% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #690FF0?
The RGB color code for #690FF0 is rgb(105, 15, 240). This means it contains 105 red, 15 green, and 240 blue in the RGB color model.
Is Electric Violet a warm or cool color?
Electric Violet (#690FF0) is a cool color with a hue between 120-300° on the color wheel.
How do I use #690FF0 in CSS?
You can use #690FF0 in CSS with: background-color: #690FF0; or color: #690FF0; or as an RGB value: rgb(105, 15, 240). For print design, use CMYK: 56%, 94%, 0%, 6%.

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