Rum

Q: How do I use #665478 in CSS?

You can use #665478 in CSS with: background-color: #665478; or color: #665478; or as an RGB value: rgb(102, 84, 120). For print design, use CMYK: 15%, 30%, 0%, 53%.

#665478

Rum is a cool medium color with the hex code #665478. This muted hue can be represented as RGB 102, 84, 120 in digital design or CMYK 15%, 30%, 0%, 53% for print applications. Find matching Pantone color.

Rum color values

HEX: #665478
RGB: 102, 84, 120
HSL: 270°, 18%, 40%
CMYK: 15, 30, 0, 53

Shades & tints

Darker Lighter

About this color

Rum sits at 270° on the color wheel with 18% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 18% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(102, 84, 120), where the blue channel is highest at 120, though it sits close to the other channels. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 15C 30M 0Y 53K. A substantial black component (53%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Rum

CSS Variable

:root {
  --brand-primary: #665478;
  --brand-primary-rgb: 102, 84, 120;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#665478',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 15%
M: 30%
Y: 0%
K: 53%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(102, 84, 120)
rgba(102, 84, 120, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 270° on the color wheel

Frequently asked questions

What color is #665478?

#665478 is Rum, a cool medium color with RGB values of 102, 84, 120. It has a hue of 270°, 18% saturation, and 40% lightness in the HSL color space.

What is the RGB value of #665478?

The RGB color code for #665478 is rgb(102, 84, 120). This means it contains 102 red, 84 green, and 120 blue in the RGB color model.

Is Rum a warm or cool color?

Rum (#665478) is a cool color with a hue between 120-300° on the color wheel.

How do I use #665478 in CSS?

You can use #665478 in CSS with: background-color: #665478; or color: #665478; or as an RGB value: rgb(102, 84, 120). For print design, use CMYK: 15%, 30%, 0%, 53%.

Rum