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Daisy Bush

#662CA0

Daisy Bush is a cool medium color with the hex code #662CA0. This moderately saturated hue can be represented as RGB 102, 44, 160 in digital design or CMYK 36%, 72%, 0%, 37% for print applications. Find matching Pantone color.

Daisy Bush color values

HEX
#662CA0
RGB
102, 44, 160
HSL
270°, 57%, 40%
CMYK
36, 72, 0, 37

About this color

Daisy Bush sits at 270° on the color wheel with 57% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. The moderate 57% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Daisy Bush is rendered as rgb(102, 44, 160), where the blue channel is highest at 160, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Daisy Bush translates to a CMYK breakdown of 36C 72M 0Y 37K. With a moderate key (37%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Daisy Bush

CSS Variable

:root {
  --brand-primary: #662CA0;
  --brand-primary-rgb: 102, 44, 160;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#662CA0',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 36%
M: 72%
Y: 0%
K: 37%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(102, 44, 160)
rgba(102, 44, 160, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 270° on the color wheel

Frequently asked questions

What color is #662CA0?
#662CA0 is Daisy Bush, a cool medium color with RGB values of 102, 44, 160. It has a hue of 270°, 57% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #662CA0?
The RGB color code for #662CA0 is rgb(102, 44, 160). This means it contains 102 red, 44 green, and 160 blue in the RGB color model.
Is Daisy Bush a warm or cool color?
Daisy Bush (#662CA0) is a cool color with a hue between 120-300° on the color wheel.
How do I use #662CA0 in CSS?
You can use #662CA0 in CSS with: background-color: #662CA0; or color: #662CA0; or as an RGB value: rgb(102, 44, 160). For print design, use CMYK: 36%, 72%, 0%, 37%.