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Purple Heart

#660AC2

Purple Heart is a cool medium color with the hex code #660AC2. This vibrant hue can be represented as RGB 102, 10, 194 in digital design or CMYK 47%, 95%, 0%, 24% for print applications. Find matching Pantone color.

Purple Heart color values

HEX
#660AC2
RGB
102, 10, 194
HSL
270°, 90%, 40%
CMYK
47, 95, 0, 24

Shades & tints

Darker Lighter

About this color

Purple Heart sits at 270° on the color wheel with 90% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 90%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Purple Heart is rendered as rgb(102, 10, 194), where the blue channel is highest at 194, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Purple Heart translates to a CMYK breakdown of 47C 95M 0Y 24K. The low-to-moderate black value (24%) means the color's character in print comes primarily from its magenta ink content (95%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Purple Heart

CSS Variable 

:root {
  --brand-primary: #660AC2;
  --brand-primary-rgb: 102, 10, 194;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#660AC2',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 47%
M: 95%
Y: 0%
K: 24%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(102, 10, 194)
rgba(102, 10, 194, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 270° on the color wheel

Datadog logo
Datadog
Deezer logo
Deezer
Canva logo
Canva
Figma logo
Figma

Frequently asked questions

What color is #660AC2?
#660AC2 is Purple Heart, a cool medium color with RGB values of 102, 10, 194. It has a hue of 270°, 90% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #660AC2?
The RGB color code for #660AC2 is rgb(102, 10, 194). This means it contains 102 red, 10 green, and 194 blue in the RGB color model.
Is Purple Heart a warm or cool color?
Purple Heart (#660AC2) is a cool color with a hue between 120-300° on the color wheel.
How do I use #660AC2 in CSS?
You can use #660AC2 in CSS with: background-color: #660AC2; or color: #660AC2; or as an RGB value: rgb(102, 10, 194). For print design, use CMYK: 47%, 95%, 0%, 24%.

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