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East Bay

#654E7E

East Bay is a cool medium color with the hex code #654E7E. This muted hue can be represented as RGB 101, 78, 126 in digital design or CMYK 20%, 38%, 0%, 51% for print applications. Find matching Pantone color.

East Bay color values

HEX
#654E7E
RGB
101, 78, 126
HSL
269°, 24%, 40%
CMYK
20, 38, 0, 51

Shades & tints

Darker Lighter

About this color

East Bay sits at 269° on the color wheel with 24% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 24% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, East Bay is rendered as rgb(101, 78, 126), where the blue channel is highest at 126, though it sits close to the other channels. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, East Bay translates to a CMYK breakdown of 20C 38M 0Y 51K. A substantial black component (51%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use East Bay

CSS Variable 

:root {
  --brand-primary: #654E7E;
  --brand-primary-rgb: 101, 78, 126;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#654E7E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 20%
M: 38%
Y: 0%
K: 51%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(101, 78, 126)
rgba(101, 78, 126, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 269° on the color wheel

Datadog logo
Datadog
Canva logo
Canva
Deezer logo
Deezer
Figma logo
Figma

Frequently asked questions

What color is #654E7E?
#654E7E is East Bay, a cool medium color with RGB values of 101, 78, 126. It has a hue of 269°, 24% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #654E7E?
The RGB color code for #654E7E is rgb(101, 78, 126). This means it contains 101 red, 78 green, and 126 blue in the RGB color model.
Is East Bay a warm or cool color?
East Bay (#654E7E) is a cool color with a hue between 120-300° on the color wheel.
How do I use #654E7E in CSS?
You can use #654E7E in CSS with: background-color: #654E7E; or color: #654E7E; or as an RGB value: rgb(101, 78, 126). For print design, use CMYK: 20%, 38%, 0%, 51%.

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