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Plum

#5D2772

Plum is a cool dark color with the hex code #5D2772. This moderately saturated hue can be represented as RGB 93, 39, 114 in digital design or CMYK 18%, 66%, 0%, 55% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#5D2772
RGB
93, 39, 114
HSL
283°, 49%, 30%
CMYK
18, 66, 0, 55

About this color

Plum sits at 283° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 49% saturation and 30% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 18%, 66%, 0%, 55% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Plum

CSS Variable

:root {
  --brand-primary: #5D2772;
  --brand-primary-rgb: 93, 39, 114;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#5D2772',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 18%
M: 66%
Y: 0%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(93, 39, 114)
rgba(93, 39, 114, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 283° on the color wheel

Frequently Asked Questions

What color is #5D2772?
#5D2772 is Plum, a cool dark color with RGB values of 93, 39, 114. It has a hue of 283°, 49% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #5D2772?
The RGB color code for #5D2772 is rgb(93, 39, 114). This means it contains 93 red, 39 green, and 114 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#5D2772) is a cool color with a hue between 120-300° on the color wheel.
How do I use #5D2772 in CSS?
You can use #5D2772 in CSS with: background-color: #5D2772; or color: #5D2772; or as an RGB value: rgb(93, 39, 114). For print design, use CMYK: 18%, 66%, 0%, 55%.