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Plum

#5B2772

Plum is a cool dark color with the hex code #5B2772. This moderately saturated hue can be represented as RGB 91, 39, 114 in digital design or CMYK 20%, 66%, 0%, 55% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#5B2772
RGB
91, 39, 114
HSL
282°, 49%, 30%
CMYK
20, 66, 0, 55

About this color

Plum sits at 282° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 49% saturation and 30% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 20%, 66%, 0%, 55% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Plum

CSS Variable

:root {
  --brand-primary: #5B2772;
  --brand-primary-rgb: 91, 39, 114;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#5B2772',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 20%
M: 66%
Y: 0%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(91, 39, 114)
rgba(91, 39, 114, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 282° on the color wheel

Frequently Asked Questions

What color is #5B2772?
#5B2772 is Plum, a cool dark color with RGB values of 91, 39, 114. It has a hue of 282°, 49% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #5B2772?
The RGB color code for #5B2772 is rgb(91, 39, 114). This means it contains 91 red, 39 green, and 114 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#5B2772) is a cool color with a hue between 120-300° on the color wheel.
How do I use #5B2772 in CSS?
You can use #5B2772 in CSS with: background-color: #5B2772; or color: #5B2772; or as an RGB value: rgb(91, 39, 114). For print design, use CMYK: 20%, 66%, 0%, 55%.