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East Bay

#5A4D80

East Bay is a cool medium color with the hex code #5A4D80. This muted hue can be represented as RGB 90, 77, 128 in digital design or CMYK 30%, 40%, 0%, 50% for print applications. Find matching Pantone color.

East Bay color values

HEX
#5A4D80
RGB
90, 77, 128
HSL
255°, 25%, 40%
CMYK
30, 40, 0, 50

Shades & tints

Darker Lighter

About this color

East Bay sits at 255° on the color wheel with 25% saturation and 40% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 25% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, East Bay is rendered as rgb(90, 77, 128), where the blue channel is highest at 128, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, East Bay translates to a CMYK breakdown of 30C 40M 0Y 50K. With a moderate key (50%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use East Bay

CSS Variable 

:root {
  --brand-primary: #5A4D80;
  --brand-primary-rgb: 90, 77, 128;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#5A4D80',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 30%
M: 40%
Y: 0%
K: 50%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(90, 77, 128)
rgba(90, 77, 128, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

15 brand s with colors near 255° on the color wheel

GitLab logo
GitLab
Canva logo
Canva
Patagonia logo
Patagonia
Twitch logo
Twitch

Frequently asked questions

What color is #5A4D80?
#5A4D80 is East Bay, a cool medium color with RGB values of 90, 77, 128. It has a hue of 255°, 25% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #5A4D80?
The RGB color code for #5A4D80 is rgb(90, 77, 128). This means it contains 90 red, 77 green, and 128 blue in the RGB color model.
Is East Bay a warm or cool color?
East Bay (#5A4D80) is a cool color with a hue between 120-300° on the color wheel.
How do I use #5A4D80 in CSS?
You can use #5A4D80 in CSS with: background-color: #5A4D80; or color: #5A4D80; or as an RGB value: rgb(90, 77, 128). For print design, use CMYK: 30%, 40%, 0%, 50%.

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