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East Bay

#544D80

East Bay is a cool medium color with the hex code #544D80. This muted hue can be represented as RGB 84, 77, 128 in digital design or CMYK 34%, 40%, 0%, 50% for print applications. Find matching Pantone color.

East Bay color values

HEX
#544D80
RGB
84, 77, 128
HSL
248°, 25%, 40%
CMYK
34, 40, 0, 50

About this color

East Bay sits at 248° on the color wheel with 25% saturation and 40% lightness, placing it in the blue segment of the spectrum. Its restrained 25% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, East Bay is rendered as rgb(84, 77, 128), where the blue channel is highest at 128, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, East Bay translates to a CMYK breakdown of 34C 40M 0Y 50K. With a moderate key (50%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use East Bay

CSS Variable

:root {
  --brand-primary: #544D80;
  --brand-primary-rgb: 84, 77, 128;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#544D80',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 34%
M: 40%
Y: 0%
K: 50%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(84, 77, 128)
rgba(84, 77, 128, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #544D80?
#544D80 is East Bay, a cool medium color with RGB values of 84, 77, 128. It has a hue of 248°, 25% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #544D80?
The RGB color code for #544D80 is rgb(84, 77, 128). This means it contains 84 red, 77 green, and 128 blue in the RGB color model.
Is East Bay a warm or cool color?
East Bay (#544D80) is a cool color with a hue between 120-300° on the color wheel.
How do I use #544D80 in CSS?
You can use #544D80 in CSS with: background-color: #544D80; or color: #544D80; or as an RGB value: rgb(84, 77, 128). For print design, use CMYK: 34%, 40%, 0%, 50%.