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Blue Violet

#544BB4

Blue Violet is a cool medium color with the hex code #544BB4. This moderately saturated hue can be represented as RGB 84, 75, 180 in digital design or CMYK 53%, 58%, 0%, 29% for print applications. Find matching Pantone color.

Blue Violet color values

HEX
#544BB4
RGB
84, 75, 180
HSL
245°, 41%, 50%
CMYK
53, 58, 0, 29

Shades & tints

Darker Lighter

About this color

Blue Violet sits at 245° on the color wheel with 41% saturation and 50% lightness, placing it in the blue segment of the spectrum. The moderate 41% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Blue Violet is rendered as rgb(84, 75, 180), where the blue channel is highest at 180, producing a strongly blue character. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Blue Violet translates to a CMYK breakdown of 53C 58M 0Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Blue Violet

CSS Variable 

:root {
  --brand-primary: #544BB4;
  --brand-primary-rgb: 84, 75, 180;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#544BB4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 53%
M: 58%
Y: 0%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(84, 75, 180)
rgba(84, 75, 180, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

21 brand s with colors near 245° on the color wheel

Stripe logo
Stripe
Warner Bros. logo
Warner Bros.
Revolut logo
Revolut
Visa logo
Visa

Frequently asked questions

What color is #544BB4?
#544BB4 is Blue Violet, a cool medium color with RGB values of 84, 75, 180. It has a hue of 245°, 41% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #544BB4?
The RGB color code for #544BB4 is rgb(84, 75, 180). This means it contains 84 red, 75 green, and 180 blue in the RGB color model.
Is Blue Violet a warm or cool color?
Blue Violet (#544BB4) is a cool color with a hue between 120-300° on the color wheel.
How do I use #544BB4 in CSS?
You can use #544BB4 in CSS with: background-color: #544BB4; or color: #544BB4; or as an RGB value: rgb(84, 75, 180). For print design, use CMYK: 53%, 58%, 0%, 29%.

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