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Plum

#512772

Plum is a cool dark color with the hex code #512772. This moderately saturated hue can be represented as RGB 81, 39, 114 in digital design or CMYK 29%, 66%, 0%, 55% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#512772
RGB
81, 39, 114
HSL
274°, 49%, 30%
CMYK
29, 66, 0, 55

About this color

Plum sits at 274° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 49% saturation and 30% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 29%, 66%, 0%, 55% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

How to use Plum

CSS Variable

:root {
  --brand-primary: #512772;
  --brand-primary-rgb: 81, 39, 114;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#512772',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 29%
M: 66%
Y: 0%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(81, 39, 114)
rgba(81, 39, 114, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

4 brand s with colors near 274° on the color wheel

Frequently Asked Questions

What color is #512772?
#512772 is Plum, a cool dark color with RGB values of 81, 39, 114. It has a hue of 274°, 49% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #512772?
The RGB color code for #512772 is rgb(81, 39, 114). This means it contains 81 red, 39 green, and 114 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#512772) is a cool color with a hue between 120-300° on the color wheel.
How do I use #512772 in CSS?
You can use #512772 in CSS with: background-color: #512772; or color: #512772; or as an RGB value: rgb(81, 39, 114). For print design, use CMYK: 29%, 66%, 0%, 55%.