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Amazon

#4E7E56

Amazon is a cool medium color with the hex code #4E7E56. This muted hue can be represented as RGB 78, 126, 86 in digital design or CMYK 38%, 0%, 32%, 51% for print applications. Find matching Pantone color.

Amazon color values

HEX
#4E7E56
RGB
78, 126, 86
HSL
130°, 24%, 40%
CMYK
38, 0, 32, 51

Shades & tints

Darker Lighter

About this color

Amazon sits at 130° on the color wheel with 24% saturation and 40% lightness, placing it in the green segment of the spectrum. Its restrained 24% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Amazon is rendered as rgb(78, 126, 86), where the green channel leads at 126, pulling the color toward the green-yellow axis. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Amazon translates to a CMYK breakdown of 38C 0M 32Y 51K. A substantial black component (51%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Amazon

CSS Variable 

:root {
  --brand-primary: #4E7E56;
  --brand-primary-rgb: 78, 126, 86;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#4E7E56',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 38%
M: 0%
Y: 32%
K: 51%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(78, 126, 86)
rgba(78, 126, 86, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

13 brand s with colors near 130° on the color wheel

Linktree logo
Linktree
Google logo
Google
Rivian logo
Rivian
Heineken logo
Heineken

Frequently asked questions

What color is #4E7E56?
#4E7E56 is Amazon, a cool medium color with RGB values of 78, 126, 86. It has a hue of 130°, 24% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #4E7E56?
The RGB color code for #4E7E56 is rgb(78, 126, 86). This means it contains 78 red, 126 green, and 86 blue in the RGB color model.
Is Amazon a warm or cool color?
Amazon (#4E7E56) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4E7E56 in CSS?
You can use #4E7E56 in CSS with: background-color: #4E7E56; or color: #4E7E56; or as an RGB value: rgb(78, 126, 86). For print design, use CMYK: 38%, 0%, 32%, 51%.

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