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Plum

#4A154B aka “Aubergine” by Slack

Plum is a cool dark color with the hex code #4A154B. Also known as "Aubergine" by Slack . This moderately saturated hue can be represented as RGB 74, 21, 75 in digital design or CMYK 1%, 72%, 0%, 71% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Plum Color Values

HEX
#4A154B
RGB
74, 21, 75
HSL
299°, 56%, 19%
CMYK
1, 72, 0, 71

Shades & Tints

Darker Lighter

About this color

Plum sits at 299° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 56% saturation and 19% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 1%, 72%, 0%, 71% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #4A154B;
  --brand-primary-rgb: 74, 21, 75;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#4A154B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 1%
M: 72%
Y: 0%
K: 71%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(74, 21, 75)
rgba(74, 21, 75, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Plum

1 brand uses this color in their identity

Slack

Technology • Michael Bierut

Brands Using the Same Hue

1 brand with colors near 299° on the color wheel

Nubank logo
Nubank

Frequently Asked Questions

What color is #4A154B?
#4A154B is Plum, a cool dark color with RGB values of 74, 21, 75. It has a hue of 299°, 56% saturation, and 19% lightness in the HSL color space.
What is the RGB value of #4A154B?
The RGB color code for #4A154B is rgb(74, 21, 75). This means it contains 74 red, 21 green, and 75 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#4A154B) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4A154B in CSS?
You can use #4A154B in CSS with: background-color: #4A154B; or color: #4A154B; or as an RGB value: rgb(74, 21, 75). For print design, use CMYK: 1%, 72%, 0%, 71%.

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