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Plum

#762277

Plum is a cool dark color with the hex code #762277. This moderately saturated hue can be represented as RGB 118, 34, 119 in digital design or CMYK 1%, 71%, 0%, 53% for print applications. Find matching Pantone color.

Plum color values

HEX
#762277
RGB
118, 34, 119
HSL
299°, 56%, 30%
CMYK
1, 71, 0, 53

Shades & tints

Darker Lighter

About this color

Plum sits at 299° on the color wheel with 56% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 56% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Plum is rendered as rgb(118, 34, 119), where the blue channel is highest at 119, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Plum translates to a CMYK breakdown of 1C 71M 0Y 53K. A substantial black component (53%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #762277;
  --brand-primary-rgb: 118, 34, 119;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#762277',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 1%
M: 71%
Y: 0%
K: 53%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(118, 34, 119)
rgba(118, 34, 119, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 299° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #762277?
#762277 is Plum, a cool dark color with RGB values of 118, 34, 119. It has a hue of 299°, 56% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #762277?
The RGB color code for #762277 is rgb(118, 34, 119). This means it contains 118 red, 34 green, and 119 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#762277) is a cool color with a hue between 120-300° on the color wheel.
How do I use #762277 in CSS?
You can use #762277 in CSS with: background-color: #762277; or color: #762277; or as an RGB value: rgb(118, 34, 119). For print design, use CMYK: 1%, 71%, 0%, 53%.

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