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Vida Loca

#488910

Vida Loca is a neutral dark color with the hex code #488910. This vibrant hue can be represented as RGB 72, 137, 16 in digital design or CMYK 47%, 0%, 88%, 46% for print applications. Find matching Pantone color.

Vida Loca color values

HEX
#488910
RGB
72, 137, 16
HSL
92°, 79%, 30%
CMYK
47, 0, 88, 46

Shades & tints

Darker Lighter

About this color

Vida Loca sits at 92° on the color wheel with 79% saturation and 30% lightness, placing it in the green segment of the spectrum. At 79% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Vida Loca is rendered as rgb(72, 137, 16), where the green channel leads at 137, producing a distinctly green-dominant tone. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Vida Loca translates to a CMYK breakdown of 47C 0M 88Y 46K. With a moderate key (46%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Vida Loca

CSS Variable 

:root {
  --brand-primary: #488910;
  --brand-primary-rgb: 72, 137, 16;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#488910',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 47%
M: 0%
Y: 88%
K: 46%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(72, 137, 16)
rgba(72, 137, 16, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 92° on the color wheel

Wise logo
Wise
NVIDIA logo
NVIDIA
Shopify logo
Shopify
Microsoft logo
Microsoft

Frequently asked questions

What color is #488910?
#488910 is Vida Loca, a neutral dark color with RGB values of 72, 137, 16. It has a hue of 92°, 79% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #488910?
The RGB color code for #488910 is rgb(72, 137, 16). This means it contains 72 red, 137 green, and 16 blue in the RGB color model.
Is Vida Loca a warm or cool color?
Vida Loca (#488910) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #488910 in CSS?
You can use #488910 in CSS with: background-color: #488910; or color: #488910; or as an RGB value: rgb(72, 137, 16). For print design, use CMYK: 47%, 0%, 88%, 46%.

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