Purple is a
cool dark color with the hex code #470099.
This vibrant hue can be represented as RGB
71, 0, 153 in digital design or CMYK 54%, 100%, 0%, 40% for print applications.
Find matching Pantone color.
Purple
#470099
Purple color values
- HEX
- #470099
- RGB
- 71, 0, 153
- HSL
- 268°, 100%, 30%
- CMYK
- 54, 100, 0, 40
Shades & tints
Darker Lighter
About this color
Purple sits at 268° on the color wheel with 100% saturation and 30% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Purple is rendered as rgb(71, 0, 153), where the blue channel is highest at 153, producing a strongly blue character. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.
For print, Purple translates to a CMYK breakdown of 54C 100M 0Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Purple
CSS Variable
:root {
--brand-primary: #470099;
--brand-primary-rgb: 71, 0, 153;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#470099',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 54%
M: 100%
Y: 0%
K: 40%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(71, 0, 153)
rgba(71, 0, 153, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #470099?
#470099 is Purple, a cool dark color with RGB values of 71, 0, 153. It has a hue of 268°, 100%
saturation, and 30% lightness in the HSL color
space.
What is the RGB value of #470099?
The RGB color code for #470099 is rgb(71, 0, 153). This means it contains 71 red,
0 green, and 153 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#470099) is a cool color with a hue between 120-300° on the color wheel.
How do I use #470099 in CSS?
You can use #470099 in CSS with:
background-color: #470099; or color: #470099; or as an RGB value: rgb(71, 0, 153). For print design, use CMYK: 54%, 100%, 0%, 40%.