Ripe Plum

Q: How do I use #440057 in CSS?

You can use #440057 in CSS with: background-color: #440057; or color: #440057; or as an RGB value: rgb(68, 0, 87). For print design, use CMYK: 22%, 100%, 0%, 66%.

#440057

Ripe Plum is a cool dark color with the hex code #440057. This vibrant hue can be represented as RGB 68, 0, 87 in digital design or CMYK 22%, 100%, 0%, 66% for print applications. Find matching Pantone color.

Ripe Plum color values

HEX: #440057
RGB: 68, 0, 87
HSL: 287°, 100%, 17%
CMYK: 22, 100, 0, 66

Shades & tints

Darker Lighter

About this color

Ripe Plum sits at 287° on the color wheel with 100% saturation and 17% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Ripe Plum is rendered as rgb(68, 0, 87), where the blue channel is highest at 87, though it sits close to the other channels. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Ripe Plum translates to a CMYK breakdown of 22C 100M 0Y 66K. A substantial black component (66%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Ripe Plum

CSS Variable

:root {
  --brand-primary: #440057;
  --brand-primary-rgb: 68, 0, 87;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#440057',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 22%
M: 100%
Y: 0%
K: 66%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(68, 0, 87)
rgba(68, 0, 87, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 287° on the color wheel

Frequently asked questions

What color is #440057?

#440057 is Ripe Plum, a cool dark color with RGB values of 68, 0, 87. It has a hue of 287°, 100% saturation, and 17% lightness in the HSL color space.

What is the RGB value of #440057?

The RGB color code for #440057 is rgb(68, 0, 87). This means it contains 68 red, 0 green, and 87 blue in the RGB color model.

Is Ripe Plum a warm or cool color?

Ripe Plum (#440057) is a cool color with a hue between 120-300° on the color wheel.

How do I use #440057 in CSS?

You can use #440057 in CSS with: background-color: #440057; or color: #440057; or as an RGB value: rgb(68, 0, 87). For print design, use CMYK: 22%, 100%, 0%, 66%.