Cola is a
warm dark color with the hex code #432904.
This vibrant hue can be represented as RGB
67, 41, 4 in digital design or CMYK 0%, 39%, 94%, 74% for print applications.
Find matching Pantone color.
Cola
#432904
Cola color values
- HEX
- #432904
- RGB
- 67, 41, 4
- HSL
- 35°, 89%, 14%
- CMYK
- 0, 39, 94, 74
Shades & tints
Darker Lighter
About this color
Cola sits at 35° on the color wheel with 89% saturation and 14% lightness, placing it in the orange-red segment of the spectrum. With saturation at 89%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Near-black lightness makes it read as a deep, absorptive tone — color is implied more than seen.
In digital environments, Cola is rendered as rgb(67, 41, 4), where the red channel dominates at 67, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.
For print, Cola translates to a CMYK breakdown of 0C 39M 94Y 74K. A substantial black component (74%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Cola
CSS Variable
:root {
--brand-primary: #432904;
--brand-primary-rgb: 67, 41, 4;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#432904',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 39%
Y: 94%
K: 74%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(67, 41, 4)
rgba(67, 41, 4, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 35° on the color wheel
Frequently asked questions
What color is #432904?
#432904 is Cola, a warm dark color with RGB values of 67, 41, 4. It has a hue of 35°, 89%
saturation, and 14% lightness in the HSL color
space.
What is the RGB value of #432904?
The RGB color code for #432904 is rgb(67, 41, 4). This means it contains 67 red,
41 green, and 4 blue in the RGB color model.
Is Cola a warm or cool color?
Cola (#432904) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #432904 in CSS?
You can use #432904 in CSS with:
background-color: #432904; or color: #432904; or as an RGB value: rgb(67, 41, 4). For print design, use CMYK: 0%, 39%, 94%, 74%.