Blue Ribbon is a
cool medium color with the hex code #405DE6.
Also known as
"Instagram Blue"
by Instagram
.
This vibrant hue can be represented as RGB
64, 93, 230 in digital design or CMYK 72%, 60%, 0%, 10% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Blue Ribbon
#405DE6 aka “Instagram Blue” by Instagram
Blue Ribbon color values
- HEX
- #405DE6
- RGB
- 64, 93, 230
- HSL
- 230°, 77%, 58%
- CMYK
- 72, 60, 0, 10
Shades & tints
Darker Lighter
About this color
Blue Ribbon sits at 230° on the color wheel with 77% saturation and 58% lightness, placing it in the blue segment of the spectrum. At 77% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Blue Ribbon is rendered as rgb(64, 93, 230), where the blue channel is highest at 230, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Blue Ribbon translates to a CMYK breakdown of 72C 60M 0Y 10K. The low-to-moderate black value (10%) means the color's character in print comes primarily from its cyan ink content (72%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Instagram Blue.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Blue Ribbon
CSS Variable
:root {
--brand-primary: #405DE6;
--brand-primary-rgb: 64, 93, 230;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#405DE6',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 72%
M: 60%
Y: 0%
K: 10%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(64, 93, 230)
rgba(64, 93, 230, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Blue Ribbon
1 brand uses this color in their identity
Frequently asked questions
What color is #405DE6?
#405DE6 is Blue Ribbon, a cool medium color with RGB values of 64, 93, 230. It has a hue of 230°, 77%
saturation, and 58% lightness in the HSL color
space.
What is the RGB value of #405DE6?
The RGB color code for #405DE6 is rgb(64, 93, 230). This means it contains 64 red,
93 green, and 230 blue in the RGB color model.
Is Blue Ribbon a warm or cool color?
Blue Ribbon (#405DE6) is a cool color with a hue between 120-300° on the color wheel.
How do I use #405DE6 in CSS?
You can use #405DE6 in CSS with:
background-color: #405DE6; or color: #405DE6; or as an RGB value: rgb(64, 93, 230). For print design, use CMYK: 72%, 60%, 0%, 10%.