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Livid Brown

#3D1423

Livid Brown is a warm dark color with the hex code #3D1423. This moderately saturated hue can be represented as RGB 61, 20, 35 in digital design or CMYK 0%, 67%, 43%, 76% for print applications. Find matching Pantone color.

Livid Brown color values

HEX
#3D1423
RGB
61, 20, 35
HSL
338°, 51%, 16%
CMYK
0, 67, 43, 76

About this color

Livid Brown sits at 338° on the color wheel with 51% saturation and 16% lightness, placing it in the magenta-red segment of the spectrum. The moderate 51% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Livid Brown is rendered as rgb(61, 20, 35), where the red channel dominates at 61, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Livid Brown translates to a CMYK breakdown of 0C 67M 43Y 76K. A substantial black component (76%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Livid Brown

CSS Variable

:root {
  --brand-primary: #3D1423;
  --brand-primary-rgb: 61, 20, 35;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#3D1423',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 67%
Y: 43%
K: 76%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(61, 20, 35)
rgba(61, 20, 35, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #3D1423?
#3D1423 is Livid Brown, a warm dark color with RGB values of 61, 20, 35. It has a hue of 338°, 51% saturation, and 16% lightness in the HSL color space.
What is the RGB value of #3D1423?
The RGB color code for #3D1423 is rgb(61, 20, 35). This means it contains 61 red, 20 green, and 35 blue in the RGB color model.
Is Livid Brown a warm or cool color?
Livid Brown (#3D1423) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #3D1423 in CSS?
You can use #3D1423 in CSS with: background-color: #3D1423; or color: #3D1423; or as an RGB value: rgb(61, 20, 35). For print design, use CMYK: 0%, 67%, 43%, 76%.