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Grape

#3B184E

Grape is a cool dark color with the hex code #3B184E. This moderately saturated hue can be represented as RGB 59, 24, 78 in digital design or CMYK 24%, 69%, 0%, 69% for print applications. Find matching Pantone color.

Grape color values

HEX
#3B184E
RGB
59, 24, 78
HSL
279°, 53%, 20%
CMYK
24, 69, 0, 69

About this color

Grape sits at 279° on the color wheel with 53% saturation and 20% lightness, placing it in the blue-violet segment of the spectrum. The moderate 53% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Grape is rendered as rgb(59, 24, 78), where the blue channel is highest at 78, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Grape translates to a CMYK breakdown of 24C 69M 0Y 69K. A substantial black component (69%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Grape

CSS Variable

:root {
  --brand-primary: #3B184E;
  --brand-primary-rgb: 59, 24, 78;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#3B184E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 24%
M: 69%
Y: 0%
K: 69%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(59, 24, 78)
rgba(59, 24, 78, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 279° on the color wheel

Frequently asked questions

What color is #3B184E?
#3B184E is Grape, a cool dark color with RGB values of 59, 24, 78. It has a hue of 279°, 53% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #3B184E?
The RGB color code for #3B184E is rgb(59, 24, 78). This means it contains 59 red, 24 green, and 78 blue in the RGB color model.
Is Grape a warm or cool color?
Grape (#3B184E) is a cool color with a hue between 120-300° on the color wheel.
How do I use #3B184E in CSS?
You can use #3B184E in CSS with: background-color: #3B184E; or color: #3B184E; or as an RGB value: rgb(59, 24, 78). For print design, use CMYK: 24%, 69%, 0%, 69%.