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Luminous Vivid Indigo

#321DF7

Luminous Vivid Indigo is a cool medium color with the hex code #321DF7. This vibrant hue can be represented as RGB 50, 29, 247 in digital design or CMYK 80%, 88%, 0%, 3% for print applications. Find matching Pantone color.

Luminous Vivid Indigo Color Values

HEX
#321DF7
RGB
50, 29, 247
HSL
246°, 93%, 54%
CMYK
80, 88, 0, 3

About this color

Luminous Vivid Indigo sits at 246° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 93% saturation and 54% lightness, this vibrant medium hue balances visibility with restraint.

In digital design, cool colors like Luminous Vivid Indigo work well for backgrounds, navigation, and establishing trust. Medium-toned colors offer versatility across both light and dark design themes.

When using Luminous Vivid Indigo in print, the CMYK breakdown of 80%, 88%, 0%, 3% ensures accurate color reproduction. The bright CMYK values indicate this color relies on pure inks rather than black, maintaining vibrancy in print.

How to use Luminous Vivid Indigo

CSS Variable

:root {
  --brand-primary: #321DF7;
  --brand-primary-rgb: 50, 29, 247;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#321DF7',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 80%
M: 88%
Y: 0%
K: 3%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(50, 29, 247)
rgba(50, 29, 247, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

11 brand s with colors near 246° on the color wheel

Frequently Asked Questions

What color is #321DF7?
#321DF7 is Luminous Vivid Indigo, a cool medium color with RGB values of 50, 29, 247. It has a hue of 246°, 93% saturation, and 54% lightness in the HSL color space.
What is the RGB value of #321DF7?
The RGB color code for #321DF7 is rgb(50, 29, 247). This means it contains 50 red, 29 green, and 247 blue in the RGB color model.
Is Luminous Vivid Indigo a warm or cool color?
Luminous Vivid Indigo (#321DF7) is a cool color with a hue between 120-300° on the color wheel.
How do I use #321DF7 in CSS?
You can use #321DF7 in CSS with: background-color: #321DF7; or color: #321DF7; or as an RGB value: rgb(50, 29, 247). For print design, use CMYK: 80%, 88%, 0%, 3%.