Azure Radiance is a
cool medium color with the hex code #2D75FA.
Also known as
"Prime Blue"
by Prime Video
.
This vibrant hue can be represented as RGB
45, 117, 250 in digital design or CMYK 82%, 53%, 0%, 2% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Azure Radiance
#2D75FA aka “Prime Blue” by Prime Video
Azure Radiance color values
- HEX
- #2D75FA
- RGB
- 45, 117, 250
- HSL
- 219°, 95%, 58%
- CMYK
- 82, 53, 0, 2
Shades & tints
Darker Lighter
About this color
Azure Radiance sits at 219° on the color wheel with 95% saturation and 58% lightness, placing it in the blue segment of the spectrum. With saturation at 95%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Azure Radiance is rendered as rgb(45, 117, 250), where the blue channel is highest at 250, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Azure Radiance translates to a CMYK breakdown of 82C 53M 0Y 2K. With almost no black ink (2%), this color is built almost entirely from process inks: 82% cyan, 53% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Prime Blue.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Azure Radiance
CSS Variable
:root {
--brand-primary: #2D75FA;
--brand-primary-rgb: 45, 117, 250;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#2D75FA',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 82%
M: 53%
Y: 0%
K: 2%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(45, 117, 250)
rgba(45, 117, 250, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Azure Radiance
1 brand uses this color in their identity
Frequently asked questions
What color is #2D75FA?
#2D75FA is Azure Radiance, a cool medium color with RGB values of 45, 117, 250. It has a hue of 219°, 95%
saturation, and 58% lightness in the HSL color
space.
What is the RGB value of #2D75FA?
The RGB color code for #2D75FA is rgb(45, 117, 250). This means it contains 45 red,
117 green, and 250 blue in the RGB color model.
Is Azure Radiance a warm or cool color?
Azure Radiance (#2D75FA) is a cool color with a hue between 120-300° on the color wheel.
How do I use #2D75FA in CSS?
You can use #2D75FA in CSS with:
background-color: #2D75FA; or color: #2D75FA; or as an RGB value: rgb(45, 117, 250). For print design, use CMYK: 82%, 53%, 0%, 2%.