Paua is a
cool dark color with the hex code #240561.
This vibrant hue can be represented as RGB
36, 5, 97 in digital design or CMYK 63%, 95%, 0%, 62% for print applications.
Find matching Pantone color.
Paua
#240561
Paua color values
- HEX
- #240561
- RGB
- 36, 5, 97
- HSL
- 260°, 90%, 20%
- CMYK
- 63, 95, 0, 62
Shades & tints
Darker Lighter
About this color
Paua sits at 260° on the color wheel with 90% saturation and 20% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 90%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Paua is rendered as rgb(36, 5, 97), where the blue channel is highest at 97, producing a strongly blue character. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.
For print, Paua translates to a CMYK breakdown of 63C 95M 0Y 62K. A substantial black component (62%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Paua
CSS Variable
:root {
--brand-primary: #240561;
--brand-primary-rgb: 36, 5, 97;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#240561',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 63%
M: 95%
Y: 0%
K: 62%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(36, 5, 97)
rgba(36, 5, 97, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #240561?
#240561 is Paua, a cool dark color with RGB values of 36, 5, 97. It has a hue of 260°, 90%
saturation, and 20% lightness in the HSL color
space.
What is the RGB value of #240561?
The RGB color code for #240561 is rgb(36, 5, 97). This means it contains 36 red,
5 green, and 97 blue in the RGB color model.
Is Paua a warm or cool color?
Paua (#240561) is a cool color with a hue between 120-300° on the color wheel.
How do I use #240561 in CSS?
You can use #240561 in CSS with:
background-color: #240561; or color: #240561; or as an RGB value: rgb(36, 5, 97). For print design, use CMYK: 63%, 95%, 0%, 62%.