Gunmetal

Q: How do I use #232F3E in CSS?

You can use #232F3E in CSS with: background-color: #232F3E; or color: #232F3E; or as an RGB value: rgb(35, 47, 62). For print design, use CMYK: 44%, 24%, 0%, 76%.

#232F3E aka “Amazon Squid Ink” by Amazon

Gunmetal is a cool dark color with the hex code #232F3E. Also known as "Amazon Squid Ink" by Amazon . This muted hue can be represented as RGB 35, 47, 62 in digital design or CMYK 44%, 24%, 0%, 76% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Gunmetal Color Values

HEX: #232F3E
RGB: 35, 47, 62
HSL: 213°, 28%, 19%
CMYK: 44, 24, 0, 76

Shades & Tints

Darker Lighter

About this color

Gunmetal sits at 213° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 28% saturation and 19% lightness, this muted dark hue offers sophisticated, understated presence.

In digital design, cool colors like Gunmetal work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Gunmetal in print, the CMYK breakdown of 44%, 24%, 0%, 76% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Gunmetal

CSS Variable

:root {
  --brand-primary: #232F3E;
  --brand-primary-rgb: 35, 47, 62;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#232F3E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 44%
M: 24%
Y: 0%
K: 76%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(35, 47, 62)
rgba(35, 47, 62, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Gunmetal

1 brand uses this color in their identity

Amazon

Technology • Turner Duckworth

Brands Using the Same Hue

18 brand s with colors near 213° on the color wheel

Goldman Sachs

Frequently Asked Questions

What color is #232F3E?

#232F3E is Gunmetal, a cool dark color with RGB values of 35, 47, 62. It has a hue of 213°, 28% saturation, and 19% lightness in the HSL color space.

What is the RGB value of #232F3E?

The RGB color code for #232F3E is rgb(35, 47, 62). This means it contains 35 red, 47 green, and 62 blue in the RGB color model.

Is Gunmetal a warm or cool color?

Gunmetal (#232F3E) is a cool color with a hue between 120-300° on the color wheel.

How do I use #232F3E in CSS?

You can use #232F3E in CSS with: background-color: #232F3E; or color: #232F3E; or as an RGB value: rgb(35, 47, 62). For print design, use CMYK: 44%, 24%, 0%, 76%.