Charade is a
cool dark color with the hex code #232F3E.
Also known as
"Amazon Dark"
by Amazon
.
This muted hue can be represented as RGB
35, 47, 62 in digital design or CMYK 44%, 24%, 0%, 76% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Charade
#232F3E aka “Amazon Dark” by Amazon
Charade color values
- HEX
- #232F3E
- RGB
- 35, 47, 62
- HSL
- 213°, 28%, 19%
- CMYK
- 44, 24, 0, 76
Shades & tints
Darker Lighter
About this color
Charade sits at 213° on the color wheel with 28% saturation and 19% lightness, placing it in the blue segment of the spectrum. Its restrained 28% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Charade is rendered as rgb(35, 47, 62), where the blue channel is highest at 62, though it sits close to the other channels. Low saturation at this depth produces the kind of sophisticated, near-neutral dark that works for application shells, sidebars, and dark-mode base layers.
For print, Charade translates to a CMYK breakdown of 44C 24M 0Y 76K. A substantial black component (76%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. In brand applications, this exact value is specified as Amazon Dark.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Charade
CSS Variable
:root {
--brand-primary: #232F3E;
--brand-primary-rgb: 35, 47, 62;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#232F3E',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 44%
M: 24%
Y: 0%
K: 76%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(35, 47, 62)
rgba(35, 47, 62, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 213° on the color wheel
Frequently asked questions
What color is #232F3E?
#232F3E is Charade, a cool dark color with RGB values of 35, 47, 62. It has a hue of 213°, 28%
saturation, and 19% lightness in the HSL color
space.
What is the RGB value of #232F3E?
The RGB color code for #232F3E is rgb(35, 47, 62). This means it contains 35 red,
47 green, and 62 blue in the RGB color model.
Is Charade a warm or cool color?
Charade (#232F3E) is a cool color with a hue between 120-300° on the color wheel.
How do I use #232F3E in CSS?
You can use #232F3E in CSS with:
background-color: #232F3E; or color: #232F3E; or as an RGB value: rgb(35, 47, 62). For print design, use CMYK: 44%, 24%, 0%, 76%.