Blue Zodiac is a
cool dark color with the hex code #1D2951.
Also known as
"Patagonia Navy"
by Patagonia
.
This moderately saturated hue can be represented as RGB
29, 41, 81 in digital design or CMYK 64%, 49%, 0%, 68% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Blue Zodiac
#1D2951 aka “Patagonia Navy” by Patagonia
Blue Zodiac color values
- HEX
- #1D2951
- RGB
- 29, 41, 81
- HSL
- 226°, 47%, 22%
- CMYK
- 64, 49, 0, 68
Shades & tints
Darker Lighter
About this color
Blue Zodiac sits at 226° on the color wheel with 47% saturation and 22% lightness, placing it in the blue segment of the spectrum. The moderate 47% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Blue Zodiac is rendered as rgb(29, 41, 81), where the blue channel is highest at 81, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.
For print, Blue Zodiac translates to a CMYK breakdown of 64C 49M 0Y 68K. A substantial black component (68%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. In brand applications, this exact value is specified as Patagonia Navy.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Blue Zodiac
CSS Variable
:root {
--brand-primary: #1D2951;
--brand-primary-rgb: 29, 41, 81;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#1D2951',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 64%
M: 49%
Y: 0%
K: 68%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(29, 41, 81)
rgba(29, 41, 81, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Blue Zodiac
1 brand uses this color in their identity
Frequently asked questions
What color is #1D2951?
#1D2951 is Blue Zodiac, a cool dark color with RGB values of 29, 41, 81. It has a hue of 226°, 47%
saturation, and 22% lightness in the HSL color
space.
What is the RGB value of #1D2951?
The RGB color code for #1D2951 is rgb(29, 41, 81). This means it contains 29 red,
41 green, and 81 blue in the RGB color model.
Is Blue Zodiac a warm or cool color?
Blue Zodiac (#1D2951) is a cool color with a hue between 120-300° on the color wheel.
How do I use #1D2951 in CSS?
You can use #1D2951 in CSS with:
background-color: #1D2951; or color: #1D2951; or as an RGB value: rgb(29, 41, 81). For print design, use CMYK: 64%, 49%, 0%, 68%.